Introduction
Our Brand is so much more than a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes our brand instantly recognisable.
Logotype • Emblem •
Logotype • Emblem •
Colour • Illustration •
Colour • Illustration •
Typography • Iconography •
Typography • Iconography •
Logotype.
We encourage you to use our logotype on both light & dark backgrounds, using bold large blocks of colour for maximum impact & legibility. At smaller sizes don’t be afraid to use our emblem..
Emblem.
Our emblem is responsive, meaning the design adapts to any environment, profile shape/canvas or platform.
Colour.
When designing for the product (APP/Web) also use a monochromic approach (shades of colour) to the design, to help establish a balance between the visual hierarchy; bold use of colour verses a more subtle/softer tone of voice for secondary content, features and information.
When using colour, approach each project (Marketing & Product design) using a triadic colour scheme (our 3 main brand colours) as the foundation for each design. In time this will help build a consistent and successful brand. Switch up the background and typography (in terms of colour, size & font weight) to keep our design, relative, creative and fresh.
When using people in our imagery, we always use a side profile. The origin of this concept is connected to money (side profiles found on coins & the lines found on bank notes) and our users, in terms of knowing their identity and how we (as a company) can help prevent money laundering.
